About Me
Behind Grace SEO Services ᥫ᭡
Hi, I’m Grace Callanta! My journey into SEO wasn’t a straight path. It’s been shaped by a blend of experiences across executive assistance, project management, web development, and digital marketing. Each role has added something unique to my toolkit. And today, I bring all of that into the strategies I create for my clients.
What drives me though is more than just my professional skills. It’s my desire to make a meaningful impact. I’m passionate about helping businesses grow sustainably using SEO to connect them with their audience in ways that matter. For me, success is about more than numbers; it’s about creating positive, lasting change. This sense of purpose has always been central to my work and guides every decision I make.
My Core Values ✨
My values aren’t just something I talk about; they’re the foundation of everything I do, both personally and professionally. Integrity is at the heart of my business. I believe in being transparent, honest, and ethical in every client relationship, making sure trust is never compromised.
Leadership, for me, is about empowerment. I’ve learned over the years that the best way to lead is by helping others reach their potential, whether it’s through mentorship or just offering guidance when it’s needed. I approach every project with the goal of lifting people up and driving real progress.
I also value innovation. I’m not content with sticking to what’s comfortable or traditional. I love challenging myself to think outside the box, to come up with fresh ideas and strategies that push boundaries and make a real difference for the businesses I work with. Efficiency and organization are what allow me to bring these ideas to life delivering results that are well thought out, timely, and impactful.
And, of course, there’s my commitment to lifelong learning. In an industry that’s constantly evolving, I stay curious and open to new skills and tools. Whether it’s keeping up with the latest SEO trends or refining my digital marketing strategies, I’m always growing, always improving. This drive has been with me for a long time. I even remember the days when I’d rush home after work, energized by the excitement of staying up late to learn how to build a Tic-Tac-Toe app and a self-affirmation app from scratch despite having no prior coding experience.
Life Beyond Work 🎳 ✏️ 🐠
Outside of my career, life is full of little joys. I’ve taken up duckpin bowling, which is a quirky but challenging sport that I’ve grown to love. Board games and VR are other favorites, offering a fun way to wind down and connect with my family and friends. I’m also learning how to play the ukulele, studying Spanish, and improving my drawing and design skills, all while enjoying the process of discovering something new and creative.
And then there’s Bubbles, my Betta fish, named by one of my former coworkers. He’s a small reminder that even in the busiest moments, there’s always space for simple happiness.
Looking Ahead 🚀
Grace SEO Services is more than just a business to me; it’s a reflection of my personal commitment to creating positive, lasting change for my clients. As I continue to grow and evolve, my purpose remains clear: to help businesses thrive in a way that aligns with their values and goals. This is where my mission and vision come into play, shaping the future of the work I do and the impact I hope to have.
• Mission •
To empower businesses by crafting innovative and personalized SEO strategies that drive online growth, enhance visibility, and create lasting success.
• Vision •
To be the go-to expert for businesses seeking to transform their online presence and achieve sustainable growth through cutting-edge SEO strategies. I envision a future where Grace SEO Services is synonymous with excellence, innovation, and measurable success in the digital marketing landscape.
Professional Background
Work Experience:
➢ Marketing Assistant (3 years):
• Executed targeted social media campaigns, including Facebook Ads
• Optimized website strategies to boost online visibility, engagement, and drive strategic marketing initiatives
• Utilized insights from Google Analytics for data-driven decisions
➢ Executive Assistant (>5 years):
• Provided comprehensive support to senior executives, including calendar management and communication facilitation
• Enhanced workflow using tools like ClickUp and Airtable
• Streamlined administrative processes to increase efficiency
➢ Project Manager (5 years):
• Managed end-to-end project lifecycles, ensuring adherence to timelines, budgets, and quality standards
• Led teams and implemented Standard Operating Procedures (SOPs) for optimized project execution
➢ Web Developer (1 year):
• Designed and developed front-end responsive websites for improved UI/UX
• Specialized in creating user-friendly experiences using WordPress
Industry Experience:
• Digital Marketing Agency • E-commerce/Dropshipping • Web3 • Nonprofit • Construction • Real Estate • Recruitment, and more…
Education:
• Master’s in Management Major in Business Management – Saint Joseph Institute of Technology (January 2023 – Present)
• Bachelor’s Degree – University of the Philippines (June 2010 – April 2014)
Certifications:
• SEO Bootcamp – PinoySEO (July 2024 – August 2024)
• FB Ads Masterclass – The Bisaya Freelancers (August 2024)
• The Complete Digital Marketing Guide – 26 Courses in 1 – Udemy (2024)
• Project Management with Clickup – Coursera (July 2022)
• Full Stack Web Development (MERN) Intensive Coding Bootcamp – Zuitt Philippines (February 2021 – May 2021)
Hard Skills:
• SEO • CRM • Project Management • AI Tools • Social Media Marketing • Web Development
Soft Skills:
• Communication • Adaptability • Leadership • Organizational Skills • Attention to Detail
Client Success Stories
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❝ Grace was very efficient and able to complete all tasks assigned to her. She was up to date with the latest technology and this proved to be a valuable asset for this job.
We thank Grace for her contribution in helping us through a very busy period! ❞
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❝ Grace was extremely easy to work with. She jumped right in to a set of tasks and did them perfectly and with no supervision. Her speaking and writing English is excellent as is her patience and attention to detail.
Will definitely use again! ❞
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